ATIKA Commercial Manager Talks Football Shirts

I like football shirts because they are techy, fun and exotic.

Nike, Adidas, New Balance, Kappa, Puma. Since the 1980’s football shirts (kit, jersey) have been at the vanguard of sports product design. Fast drying fabrics, materials that you can’t grab a hold of or that stretch and snap back (Italian defenders take note,) cooling features. It's techwear, isn’t it?

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